Comprehensive toy manufacturing enterprise
168 TOYS
About Us
Company Profile
Shantou Chenghai Yiluba Toy Industry Co., Ltd. (abbreviated as "168 Toys")
Shantou Chenghai Yiluba Toy Industry Co., Ltd. (abbreviated as "168 Toys")
Founded in July 2016, 168 Toys is located in Zhoupan Community, Fengxiang Sub-district, Chenghai District, Shantou City, Guangdong Province – hailed as the Capital of China's Toys and Gifts. It is a comprehensive toy manufacturing enterprise integrating R&D, production, sales and e-commerce.
The company has a workforce of nearly 100 employees, equipped with modern factory buildings and a professional design team. Its main products cover baby and educational toys, including baby strollers, doll strollers, soft rubber building blocks and doll toys. The owned brands of the company include 168 Toys, Nijia 168 and 668 Toys. Up to now, the enterprise has obtained 2 national patents, 32 registered trademarks and 3 work copyrights, and passed industry quality and safety certifications such as ISO and 3C, which provides a solid guarantee for its products to be exported to markets in Europe, America, Southeast Asia, the Middle East and other regions.
Adhering to the business philosophy of "building a business with integrity and pursuing innovation", Yiluoba Toys insists on using environmentally friendly materials, fine craftsmanship, and strict testing, implementing full process quality control from mold development, injection molding to assembly and packaging; At the same time, relying on Chenghai's well-established toy industry chain, we provide customers with one-stop ODM/OEM solutions and establish long-term cooperative relationships with multiple international chain supermarkets, mother and baby brands, and cross-border e-commerce.
Looking towards the future, the company will continue to increase its research and development investment, expand into new categories such as anime IP authorization, smart toys, and durable baby toys, and strive to become a trusted supplier and partner in the global baby toy market.
2 national patents
32 registered trademarks
3 work copyrights
Founded in 2016
2 national patents
32 registered trademarks
3 work copyrights
Corporate Culture
Corporate Spirit
Integrity-based, Innovation-driven, Pragmatic Pursuit, Win-win Cooperation
Corporate Mission
Deliver Premium Toys for Global Kids, Foster Growth for Every Employee, Boost the Toy Industry with Local Advantages
Management Philosophy
Quality-focused, Process-controlled, Customer-oriented, Chain-empowered
Business Philosophy
Survival by Quality Certifications, Development by Brand Building, Expansion by ODM/OEM Services, Reputation by Sincere Cooperation
Corporate Honors
Contact Us
Address: Beside Tou East Road, Touliao Village, Zhoupan Community, Fengxiang Sub-district, Chenghai District, Shantou City
Mobile website
Copyright ©2026 Shantou Chenghai District 168 Toys Industry Co., Ltd.